Loyalty program activity: make B2B customers buy more

Buy Why Customers

A look at how industrial customers make purchase decisions. Understanding why and how customers make purchase decisions is vital to maximizing profitable sales, developing new products, growing companies and developing predic-tive sales models. Many sales managers and salespeople have prescribed rules of thumb or rubrics that detect and analyze " buying signals, " but these are rarely tested an...

Do Mobile CRM Services Appeal to Loyalty Program Customers?

Not until very recently has mobile phone technology become sophisticated enough to allow more complex customized programs, which enable companies to offer new services to customers as part of customer relationship management (CRM) programs. In order to enhance customer relationships and to be adopted by customers, new mobile services need to be perceived as valuable additions to existing servic...

Why Satisfaction Doesn’t Buy Loyalty

Why Satisfaction Doesn’t Buy Loyalty

Why Satisfaction Doesn’t Buy Loyalty